In this 7th episode of the Live Life Keto podcast, I explain why we have urges and why we give into them unconsciously. We will never remove urges from our life because we are human…so we need to learn how to have urges and not give into them.
Learn more about the Live Life Keto Membership at livelifeketo.net
Listen to the podcast here, or read the transcript below.
You are listening to the live life keto podcast with Jennifer banz episode number seven. Hello, everyone on today’s podcast. I’m going to talk about three reasons why we give into urges. Well, first I’m going to talk about urges. What actually is an urge, and then also reasons why we actually end up giving into those urges. Even when we have decided before that we were, you know, we want, we have this goal, we want to lose weight. And, but then we have these urges. And when we give into the urge, we just kind of like push that decision aside. So why do we do that? Why do we give into those urges? First of all, let’s start with what actually is an urge, because an urge, it could be anything. It doesn’t have to be anything to do with eating. You could have an urge to go to the bathroom, right?
So we have urges all day long. It is our body’s telling us to do something. So this topic fits in with what we are talking about the next six weeks in my membership, the live life keto membership. If you don’t know, I have a membership that you’re, you can go and join right now. If you want to. Over the next six weeks, we are doing a stop over eating Quickstart. And within that lesson is teaching my members how to overcome urges, how to actually have an urge and not answer it. It’s an essential skill that everyone has to learn in order to reach your goal, any goal, whether it be weight loss, building a business, anything that you have decided to do a goal you’ve decided to do. And we have urges because we have a primal brand. I’m going to go over that in a little bit.
The reasons why we have urges, but we have these urges. And then we do the thing that our primal brain is telling us to do, which is keeping us from reaching our goal or prolonging the goal. So we have to overcome urges. We have to learn how to process urges in order to reach our goals and the people who ultimately lose weight and keep it off no matter what they’ve had to become super good at overcoming their urge to eat and their urges to quit when they think it’s not working. So like I said before, urges, aren’t always going to be, or just to eat. You could step on the scale and the scale read a number like you’re up a pound or something, and you would get possibly an urge to just quit. You have to overcome all of these urges in order to ultimately reach the ultimate goal that you have set for yourself.
So that’s what we are talking about for the next six weeks in my membership, the membership is called live, live keto, but keto is really I’m teaching you how to eat keto for life, but we have to do all of these things that aren’t even related to keto in order to make that your lifestyle. So even if you were just thinking about doing low carb, or you just want to cut out flour and sugar, which I highly, highly encourage everyone to do, even just cutting out flour and sugar, the live life keto membership will help with that as well, because you’re going to have urges to eat sugar, to eat flour. You’re going to have urges to overeat. And my program helps with all of that. If you want to learn more, you can go to live, life keto.net. So let’s get to these three reasons why we actually give into the urge urges.
So I’ve told you what urges are. It is you have an urge to do something even go to the bathroom is an urge. Your body tells you to do these things, because if we didn’t have urges to eat, we wouldn’t survive. We wouldn’t have survived for millions of years because we have our body is our brains. Our primal brain has these unconscious urges to eat. We would never have left our caves back in the caveman days. We would have never left our caves to go and seek food. If we didn’t have urges to eat. So that’s reason number one is because you’re a human, you have urges and you act on those urges. You give into those urges because you’re human. We have primal brains that have give us urges to eat. And it also gives us urges to eat because of what’s called dopamine hits and the food, especially foods with flour and sugar.
It really hit those dopamine receptors in our brain. So our brain really likes that our primal brain really likes that it wants more. And it’s going to keep asking you to have that food, to hit that dopamine, to get that dopamine hit over and over and over again. That’s the reason why I hate intuitive eating. I think it’s, it will not work in this day and age because we have primal brains that want things as easy as possible. That gives us the most pleasure with the least amount of it’s called the motivational triad. Um, this is just science and that’s why intuitive eating is so hard for most people because we have primal brains. We have urges and we have to learn to say no to those urges. Most of the time, if we don’t learn this essential skill, we’re never going to reach our goal.
So we’re human. That’s one reason why we give into urges. We’re human. We have primal brains. We’re human. Another reason why we give into urges is because it’s just out of habit. We just are habitually eating the foods that we’ve eaten for years and years and years, those habits are ingrained in our brain. And we have to learn how to overcome those habits. We have to learn how to say no over and over and over again, and establish a new habit. The new habit of actually saying no, there is a process to it. There’s been so many times that we’ve seen a cookie. Our brain wants the cookie, and then we eat the cookie. Now, if you’re eating, when you’re not hungry and or if you’re doing keto and you see a keto cookie and you eat the keto cookie, you’re not processing the urges.
You’re letting your primal brain still give into urges because it’s causing you to eat when you’re not hungry. That’s why you’re not losing weight. When you are giving in to urges, to eat. Even if it’s keto, it doesn’t matter if it’s, if it’s keto, but if you’re eating, when you’re not hungry, if you’re overeating throughout the day, even keto foods, you’re not going to lose weight. You have to learn how to not eat. When you’re not hungry, you have the urge, you, your brain wants the cookie. Even the keto cookie, even the keto coffee, even anything that’s, whatever it is, keto, your brain wants it. And if you give in, you’re not going to lose weight. So these things are out of habit. We are habitually eating when we’re not hungry, just because it’s breakfast, lunch or dinner time or snack time. We think that just because it’s a certain time of day, then it’s time to eat.
And we have an urge to eat because of the habits that we’ve built up over the years, we’ve told ourself over and over and over again, the route 20, 30 plus years, when it’s breakfast time, it’s time to eat when it’s lunch time, it’s time to eat no matter what, even if you’re not hungry. And we just, that’s not going to work when you are wanting to lose weight. So the third reason why we give into urges is because of instant gratification. So weight loss is essentially, it’s a big decision, but it is led up to, by a bunch of small decisions. So every single day that you want to lose weight, you have decided that you want to lose weight every single day. You have to make these little decisions to ultimately reach that goal of weight loss and every little decision you make leads up to that goal.
But what instant gratification does to us, when we have our PR you know, we are faced with a cookie. For instance, we want our brain wants that instant gratification, our primal brain. It wants that instant gratification more, right? Then in the moment, it just kind of forgets about that longterm goal that you’ve made for yourself. It wants the instant gratification. It doesn’t want that delayed gratification of the ultimate weight loss or whatever ultimate goal that you have. It wants the instant gratification that the cookie is going to give us. So we ultimately give into the urge because we’re letting our primal brain takeover. We have a primal brain. We have a pre frontal brain. Our prefrontal brain is our planning brain. It’s the one who wants the best for us. It’s the one that said, I want to lose 30 pounds in the next four months.
That’s the primal brain talking. But then when you’re faced with a cookie, your primal brain, I’m sorry. Did I say primal brain? That’s your prefrontal cortex, excuse me. So when you set a weight loss goal, you’re prefrontal, frontal brain is there and it’s like, Hey, I want to do this. Let’s do it. Let’s lose 40 pounds in the next five months, six months. I’m so excited. Let’s do it. That’s your prefrontal. It’s all about planning. It’s all about the delayed gratification. It knows what it wants for the future, but our primal brain takes over and it’s faced with a cookie and it wants that instant gratification. It’s going to eat the cookie and it’s going to make you eat the cookie because you are letting your primal brain take over all the time. Just like when you’re driving and you reach your destination. And you’re like, how in the heck did I get here?
Your primal brain is made a habit out of all of the processes that you have throughout the day. So we have to learn how to process the urges, not resist the urges, but process the, or just cause there’s a difference. We process the urges. We don’t resist them. We don’t try and push them away. We don’t try and act like they’re there. That’s resisting. And that never works. That’s when you have to have a lot of willpower to overcome an urge and it just doesn’t work. It ends up backfiring on you and then you eat a whole sleeve of cookies. So just a little recap. We have three reasons why we give into urges. We have habits when number one is because we have habits, habits that we have established over a years and years, we see a cookie, we eat a cookie. It creates a habit in our brain.
And then we do it unconsciously. That’s why you feel like you can’t stop yourself. Whenever you go into the refrigerator. And all of a sudden you’re reaching for the chocolate cake. You feel like it’s unconscious because your primal brain has taken over and establish it because you have established that habit. You see the chocolate cake, you’re going to eat the chocolate cake. The separate reason why we have, or we give into urges this because we’re human. We, if we didn’t have urges, if we didn’t give into urges, we would not have survived. Your, I mean, it’s perfectly normal. This is how we’ve survived so long. This is how we survived as cavemen, the ones who gave into urges the most and the ones who were able to store fat the most efficiently are the ones who survived. Those are our ancestors. That’s why we are the way we are today.
That’s why we have urges to eat because we’re human. So the don’t think that there’s anything wrong with you. It is totally, totally normal. You think that there’s something wrong with you because you keep reaching for the cake. And you’re like, why, why do I keep doing this to myself? Why do I keep eating? When I know that, that I shouldn’t be doing it, why do I keep doing it? It’s because you have created these habits and it’s because you’re human. It is not your fault. It is not your fault. But now that you know, now that you know what’s going on, you can do something about it. And the third reason that we have, and that we give into urges is because our primal brain just wants that instant gratification. We have our prefrontal brain. It’s all about the planning. It’s all about the weight loss.
It just loves it. It’s like, yes, we’re going to make a million dollars. We’re going to lose a hundred pounds. We’re going to do this and that. We’re going to have a big house. And then our primal brain kicks in and gives us the urges. It says, no, I want the cookie. Now I want the instant gratification of that cookie. I want the instant gratification. I’m sitting on the couch, watching Netflix, instead of sending an email, that’s going to try and get me a client. It’s going to have you cleaning the house. Instead of doing some work for your business, that’s an urge whether you realize it or not, whenever your primal brain has you doing something that makes you, or is keeping you from doing something that will ultimately help you reach your goal. Whenever your primal brain is dis trying to distract you, that’s an urge.
That is an urge. And we have to learn how to process those urges without giving into them. Because the people who ultimately lose weight and keep it off are the people who build their businesses and make millions of dollars. Those are the people who are really good at processing urges, overcoming urges to eat, and also their urge to quit, to quit their weight loss program and go to something new and exciting to quit college, to quit, whatever it is that you, your prefrontal decided was the best thing for you. It’s your primal brain that is offering up these urges because it wants everything easy, pleasurable with the least amount of effort. So if you want to join us for the month of December, we are doing stop overeating Quickstart. That’s only $47 a month, and you can cancel any time. So that is live, live keto.net.
If you’d like to learn more, I’d love to have you. We have so many amazing women in there losing way. It blows my mind every single day, the messages and the stuff that they tell me and writing on the Facebook page are. I mean, on the Facebook group, I is just, it’s so amazing to me. I just, I’m just blown away by everyone’s results. Everyone’s doing so amazing. So we, I would love to have you, we are kicking it off with our stop overeating Quickstart, and we’re going to learn about these urges. So yeah, come join us. Live, live keto.net. If you’d like to learn more, or if you’d just like to join, you can just hit the join button. It’s $47 a month. Cancel anytime. And thank you so much for listening. And I will see you guys next week.
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